As part of their quality statement, Swatch says, “SWISS MADE – All Swatch watches come with the label Swiss Made which embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design).
And considering the prices of their various products (these selections from $90 to $200), Swatch certainly presents great value on all their products. The warranty is a generous two years.
Swatch (Swatch Group) is a huge company that includes prestige and luxury brands: Breguet, Harry Winston, Blancpain, Glashutte Original, Jaquet Droz, Leon Hatot, and Omega: High Range brands: Longines, Rado and Union Glashutte: and middle range: Tissot, ck Watch, Balmain, Certina, Mido, and Hamilton. Additionally, since Swatch Group owns ETA Manufacture Horlogere, it furnishes many OEM brands such as Tag Heuer, Hublot, Zenith, Baume & Mercier, IWC, Jaeger-LeCoultre, Officine Panerai, Piaget and Vacheron Constantine. I’m impressed. You?
Their offerings don’t possess radical new technology (in fact, one of the watches shown here has an automatic mechanical movement) and they don’t impress with rich feature sets.
They do, however, infuse with confidence their buyers who know the story of their rock-solid movements and watch housings. Fit and finish are suburb, adding to the cosmetic lure of their stuff.
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