Edifice X Red Bull Collaborations – 2014

Casio is a reputable multinational manufacturing company which was founded in the month of April 1946 by an engineer named Tadao Kashio. Today, the $4.616 billion company has its headquarters in Shibuya, Tokyo, Japan and produces a wide variety of products which include mobile phones, musical instruments, cameras, calculators and, of course, watches.

Casio has proved along the way that it is a company that knows how to produce attentively thought items that are well researched and that use only quality materials. Therefore, Casio was the first company that has ever created a consumer camera with a total of 3 megapixels, a digital camera with an incorporated LCD screen, a camera that featured an extremely compact design and also a digital camera that had ceramic lens technology. Nonetheless, perhaps the most appreciated and popular products manufactured by the Japanese company are its watches, both digital and analog, which are known for the fact that they last beautifully throughout time and are usually large in size.
Among the Casio watches, some of the most popular are the G-shock ones, which are created in such a manner that they are shock-resistant, as they name suggest, while also incorporating the irreproachable Japanese technology. With this new concept of shock-resistant watches, even the ones who practice performance sports and activities that imply shocks can wear superbly manufactured watches.

Keeping this information in mind, Casio has started a collaboration with the energy drink company, Red Bull, because what would be the best fit for a watch that can survive even in the most rough condition, if not Red Bull, a brand that encourages people to live their life to the fullest? Indeed, this was the perfect choice.

Therefore, the company created the Casio Edifice Infiniti Red Bull Racing EFR-534RB-1AJR watch, which is a large-sized time piece in order to preserve Casio’s trademark, is made from a silver material so that it can go with literally every outfit and in any given situation and the face of the watch is framed by a blue stripe, which is one of Red Bull’s colors. In addition, the producers of this beautiful time piece have added the Infiniti Red Bull Racing logo in the superior part of the face of the watch, for a pinch of added personality. The Casio Edifice Infiniti Red Bull Racing EFR-534RB-1AJR is, after all, a watch that imposes power, strength and determination, which makes it perfect for the racing pilots from the Austrian Formula One racing team, Infiniti Red Bull Racing, which is based in Milton Keynes, England and is owned by the popular energy drink company, Red Bull.
To conclude, the Casio X Red Bull collaboration has proved to be a successful one, because let’s face it, we all love a good, imposing watch that radiates power and masculinity, don’t we? Casio watches are also durable, well-researched and good-looking, which only contributes to the urge to purchase this superb time piece. Aren’t you convinced yet? We can assure you that a closer look is all you need to irremediably fall in love with the Casio Edifice Infiniti Red Bull Racing EFR-534RB-1AJR.
Features, benefits, and Specifications
Infiniti Red Bull Racing logo on face
Back cover marking certifies partnership
Original package
100-meter water resistance
1-second chronograph
Date display
EDIFICE logo stamped on the crown, back cover, and buckle.
Blue ion plated bezel
Super Illuminator lights up the dial with a high-brightness white LED.
Partial ion plated
Mineral Glass
Screw Lock Back
Case / bezel material: Stainless steel / Aluminum
Solid Stainless Steel Band
One-touch 3-fold Clasp)
Afterglow
Measuring capacity: 59’59
Measuring modes: Elapsed time, split time, 1st-2nd place times
Regular timekeeping
Analog: 3 hands (hour, minute, second),
3 dials (stopwatch seconds, stopwatch minutes, 24-hour)
Accuracy: ±20 seconds per month
Approx. battery life:
2 years on SR920SW (3 hands and 3 dials)
Size of case: 52.5 × 46 × 13.7 mm
Total weight: 178 g
For an exciting quick look at the watch in the world of Red Bull environment, here is a video from Casio:

Edifice X Red Bull EFR-537RBK-1A

Also released this year, the rugged looking (carbon fibre style dial) limited edition EFR-537RBK-1A is a mostly black (IP neon blue bezel) analog watch with the following features and benefits.
Infiniti Red Bull Racing Limited Edition
Infiniti Red Bull Racing logo on face
Back cover marking certifies partnership
Original package
100-meter water resistance
1-second chronograph
Date display
EDIFICE logo stamped on the crown, back cover, and buckle.
Neon Illuminator (Black light LED)

Blue ion plated bezel
Black ion plated case and band
Mineral Glass
Screw Lock Back
100-meter water resistance
Case / bezel material: Stainless steel
Stainless Steel Solid Band
One-touch 3-fold Clasp
Afterglow
1-second stopwatch
Measuring capacity: 59’59
Measuring modes: Elapsed time, split time, 1st-2nd place times
Date display w/ Regular timekeeping
Analog: 3 hands (hour, minute, second),
3 dials (stopwatch minutes, stopwatch seconds, 24-hour)
Accuracy: ±20 seconds per month
Approx. battery life: 2 years on SR920SW (3 hands and 3 dials)
Size of case: 50 × 45 × 13.8 mm – Total weight: 170 g
And for a boring but revealing look at the watch up close, check out this video from Kowashima watch in Japan:

EFR537SG-1AV
And for those who don’t want to spend the premium for the commemorative watches, but who want the uber-cool neon illumination EFR537SG-1AV, here’s a very handsome (Oyster-reminiscent) dress model.