Women’s Fashion G-Shock S series

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When is a Baby-G not a Baby-G?
This is a trip down the scary path of rebranding. baby_g-shock_s-seriesMaybe it is because “Baby-G” is such a poor choice of brand name to do business as, that Casio wanders into the unknown. But S series sounds a little more like it could reference something besides infants (which is what I think of when the word “baby” is used) or very small things (like when seeing a Smart for the first time, “oh, look at this adorable little baby car”).g-shock_s-series_2014 I’m figuring that Casio has determined that there are enough women who do not buy their stuff because it has a huge logo that says, “Baby-G” on it, that might now be interested in the same product when its huge logo is instead, “G-Shock.” Evidently in the “S series,” the S stands for small.

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GMD-S6900sm_g-shock s series 2014
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Whatever the reason for this marketing shift, it looks like a good idea. It is likely that G-Shock is preparing to spread into more outlets and this smaller G-Shock will be selling to the kids that G-Shock has, size wise except for the 5600 series, ignored so far.
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GMD-S6900sm_g-shock s series 2014Images may be enlarged by clicking on them – you may have to use your back button to return to this post. Comments are welcome. Likes are loved. Guest posts are welcome.
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Filed under G-Shock, s series, Women

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