With a nod toward skateboarders and other super-dangerous sport enthusiasts, Casio has introduced a colorful new line of extra durable timepieces that enjoy the G-Shock toughness we’ve come to expect with added protective face bars. They have been selling some Baby-Gs with similar hardware for some time now. The look is retro 90’s and this blog expects this model to sell well far into the future.
The feature set is all the standard stuff: 5 button operation, world time with 4 city switching pre-sets, 24 hour stopwatch with split, auto LED light with afterglow, and 5 alarm functions with flash. The battery is rated for three years. There are no sensors, tide graphs, atomic or solar features. It is a large watch, at 50mm, but not their biggest.
Retail price is set for the Japanese release at 14,5000 yen (around $150), but I expect the watch price after it is distributed world wide to settle in at around $110 on line and $130 in the stores. This is the sort of product you expect to see in the showcases of Zumiez and Tilly”s, but not at Lord & Taylors or Littman.
Casio knows fashion. Their success with retro styles, 80s and 90s, fuels low end sales with new old-looking products such as the 5600 square styled DWD5600P watches announced in June 2014 and already being sold in the under $70 price point and shipped by on-line vendors such as Joma. This is the watch that Walmart really needs in their otherwise hopelessly boring G-Shock showcases.
Despite the low price, Casio gives us plenty of features and makes this new offering a strong value to those who appreciate and will wear a stylish beater. On those days when you are going out to physically tame the world, this is one rough-n-ready product that will take the punishment and live on for its next call to duty.
Click on the images to enlarge the pictures. Use your back button to return to this post. For those of you who have an interest in the heritage of these products, I would direct you mygshock, g-peopleland, and watchuseek – “the more things change, the more they stay the same”
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