“You Got Mail”
Taking a strictly analog dial into the digital world of smartphone remote management has its shortcomings. This new series of watches from Citizen will tell you that there is activity, ie, incoming call, email, or appointment, but it does not tell you what it is – you’ll have to pull out the phone to see if you want to screen the call, read the message or figure out which meeting you’re going to blow off. Preservation of the precious non-digital aesthetic has a price.
There are similarities of this product to the new G-Shock GB**AA watches in that they alert the user of the phone’s major activities (and help find the phone when you walk off and leave it someplace), but the G-Shock, in it’s unabashed digitalness, does more – it tells who’s calling, allows some control via tapping the screen (crystal, that is) and since it’s a G-Shock it has a load of G-Shock time features like alarms, stopwatch, count-down timer and perpetual calendar.. and, of course, the unmatched G-Shock durability. Guessing that Casio ran out of room inside – the G-Shocks don’t have solar recharging and atomic timekeeping – Citizen Proximity has both.
“Dude, nice looking watch”
..is what they will say to you in line at Starbucks. And you’ll be able to talk about how cool it works with your new iPhone for the entire twenty minutes it takes to get to the head of the line. This blogger staggers under the impact that the simple act of going for a cup of Joe with the right accessories can so radically enhance one’s social life. These watches are meant to be noticed – they are both bold colorways and they are big – 45mm fashionably big.
A little pricey..
At $495 these gadgets are not cheap. But on-line retailers have already come to the rescue with pricing in the $370 range. Stores, when they get them (fairly soon, I’ll wager) will discount them about 20% to be competitive, but don’t expect the salespeople to demonstrate how they work.
Introducing Citizen Eco-Drive Proximity, a perpetual calendar chronograph with low-energy Bluetooth®4.0 powered by Eco-Drive technology. Unique features include time/calendar adjustment, iPhone® search, 10-meter sync, phone and email alert, and appointment calendar notification. Citizen Eco-Drive Proximity is currently compatible with the iPhone® 4S, iPhone® 5, and pairing is simple with the free Citizen iPhone® app with technical update.
Key Watch Features:
Citizen Eco-Drive: Light-Powered Environmentally Clean Energy Source
1 second Chronograph Measures up to 60 Minutes
12/24 Hour Time with AM/PM Indicator
Dual Power Reserve Indicator
100 Meter Water Resistant
Perforated Black Leather Strap with Contrast Stitching
45mm Stainless Steel Case
Bluetooth® 4.0 Low Energy Powered by Eco-Drive
Automatic Time/Date Sync (no need to manually set your watch again)
iPhone® Search (sound plays on compatible iPhone®)
Visual and vibration notification for: Telephone Call, E-mail (up to 5 IMAP enabled email accounts), Calendar Event
10 Meter Sync Range
Bluetooth® reconnect through a simple press of a button
Free Citizen-Developed iPhone App® with Convenient Technical Updates
Style #: AT7030-05E and AT7035-01E
..but wait, there’s more
And in additional to the above, Citizen has released a number of other new models that are amazingly fetching in design and interestingly feature rich. Pictured below are some of the more attractive new products spanning their various lines: Drive, Signature and Eco-Drive.