Illist, as reported on the Fatlace blog, who’s mantra is “None but ourselves can free our minds” and on Face book, wherein B Random says “If I’m going anywhere, it’s too far,” has announced a new collaborative G-Shock DW-6900 watch and an exclusive-distribution limited special edition Tim Lincacome X Meister (which is morphing into MSTR) Prodegy PRS110. According to their Facebook page, the Meister watch was rolled out at midnight, 11-11-2011 and was sold out later that day..
Mark Arcenal – Founded Fatlace in 1999.Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Over the years he’s piloted dozens of design co-partnerships and collaborations with important companies like GM, AMA Supercross, AME Wheels, G-Shock, Fit Bike, Electronic Arts, New Era, Scion, ARC Bike Frame, and Nike. Today, he’s the Creative Director for Fatlace and clothing line, Illest, overseeing two retail stores and a design studio.
Chevy Sonic – This 2012 Chevrolet Sonic, interpreted by Mark Arcenal of Fatlace, has a perfect offset stance and is loaded with unique Sonic accessories, including Ground Control Suspension System, Rotiform wheels, Falken Azenis RT615-K tires, an iPad sound station and Baer brakes. Carbon fiber and aluminum exterior trim elements accent its Root Beer exterior which was painted by TNT Autobody while It’s interior was redone by Seatworks using Euro Leather Inc. Leather. See the Fatlace Sonic on Tour with GM in 2012.
Illest X Beats Pro by Dre
Soon to be released (November 1, 2011), the Illest branded Beats Pro by Dre headphones are well a regarded product in the audio Industry. Featuring a high quality build and engineered for contemporary music, this product is aimed at the basshead audiophile. The heavy duty daisey-chain ready wiring and fold-&-go portability will make this model popular with the fashion conscious DJs worldwide. Since these are not self-amplified headphones and are somewhat power hungry, they best perform plugged into regular audio gear: recievers and amplifiers, but not so well when hooked up to portable media players. For home use where sound isolation is important and bass-punch-rich rock / hip-hop are the primary play-list, these Beats are hard to beat.
In addition to their myriad other private labeled products, Illest distributes a variety of stickers that their fans can attach to other products, re-branding them like the BMX bike shown above. Luke Williamson got his Tsukuba Matsunaga bike in March and took all the stickers off to put an Illest one on – instant Illest X SBTM.
Area carpets are an unlikely product to “lifestyle” brand, but these examples (pictured) prove that even a rug can make a bold statement about what you think is dope. Currently a 48″ size in either black or their trademark blue/teal can be found on Illest web catalog ranging for $112..
Some people take their favorite brands seriously enough to wear them for life. Check out this rather well executed ink.
And, finally, here is a pic of the Illest X G-Shock DW6900 layed out so you can check out the strap. Illest is taking pre-orders on this watch right now on their website.