Investor – Collector Alert – Omega Seamaster 1948

Omega has historic ties to the Olympics and athlete ambassadors, so its no surprise that they have a whole series of new watches coming to commemorate the London 2012 Games with “Olympic Collection Timeless” branding.

As expected (at least by their fans) the watches all have COSC chronometer certification. While any of these timepieces would be terrific to acquire and show off, this article focuses on the flagship model, the Seamaster 1948 Co Axial “London 2012” Limited Edition because of its collectibility (it will be a rare item pretty quickly)

Here’s a reprint of Omega’s press release from July 27, 2011

“The very first OMEGA Seamaster was launched in 1948, the last time London hosted the Olympic Games. To commemorate the 2012 Games, OMEGA is launching the Seamaster 1948 Co-Axial “London 2012” Limited Edition. It is being introduced a year to the day before the Olympic Games Opening Ceremony in London.

OMEGA will be serving as Official Timekeeper for the 25th time at the London 2012 Olympic Games; fittingly, the brand was also responsible for the timekeeping at the 1948 Games.

The Seamaster 1948 Co-Axial “London 2012” Limited Edition is a redesign of OMEGA’s first automatic Seamaster and stands as a timeless classic – as stylish now as it was more than sixty years ago.

It features a 39 mm polished and brushed stainless steel case with a polished bezel and lugs. Its crown is embossed with a vintage Ω logo. An 18 Ct yellow gold medallion embossed with the London 2012 Olympic Games logo is fixed in the case-back. The watch is water resistant to 12 bar / 120 meters / 400 feet.

The Seamaster 1948 has an opaline silver dial with a small seconds sub-dial at 6 o’clock. It has an applied 18 Ct white gold vintage OMEGA logo and name as well as 18 Ct white gold Arabic numerals at 12, 3, 6 and 9 o’clock and hour markers at the other positions. The watch features diamond-polished hour and minute hands and a blue steel small seconds hand.

While the watch’s stunning exterior recalls its legendary ancestor, a different story is told inside the case: the Seamaster 1948 is powered by the exclusive OMEGA caliber 2202, an officially-certified chronometer equipped with a Co-Axial escapement on three-levels and free sprung-balance.

The special limited-edition Seamaster is presented on a black leather strap with a vintage polished stainless steel buckle.

The Seamaster 1948 Co-Axial “London 2012” is being produced in a limited edition of 1,948 pieces. It is delivered in a special London 2012 presentation box.

With its strong connections to the 1948 and 2012 London Olympic Games and its powerful link to OMEGA’s history, the Seamaster 1948 Co-Axial “London 2012″ Limited Edition will rightfully earn its place of privilege as the ultimate OMEGA Olympic Games collectable.”

Unlike a lot of mainstream watch manufacturers, Omega is very strict about who can sell their products. They forbid their authorized dealers from selling on-line. Their dealer agreement includes price-fixing (though this blogger is amazed that such a thing still exists!) – the rule is; all Omega products are sold at the MSRP. There is a specific procedure for registration which must be followed or the warranty will not be honored by the company or it’s representing boutiques and retailers.

If you are interested in this watch, contact an authorized dealer right away. You can probably find one near you using the dealer locator at

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