When asked to take a minute and select a favorite from a selection binder of thirty premium watches, these tree pieces got the most votes. Brand names and prices were deliberately omitted. In order not to intimidate the folks who were kind enough to participate, we only asked them to pick based on overall cosmetic appeal – not features, value, size, or durability.
I asked “If you were asked to attend the Golden Globes and were going to be provided with attire and accessories, which would you choose?” The under-thirty-five crowd picked the HD3, the older men picked the Frank Vila and their wives overwhelmingly picked the Jaeger LeCoultre. The Rolex Oyster, because it was too obviously an expensive watch was not chosen even once. Of the sixty people polled, only two knew that the watches were more valuable than their homes.