“If the Incredible Hulk wore a watch, it would be this one”
February 23, 2012 — Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation, GW4000-1A.
Triple Resist Structure is designed to withstand the shock of three forces; gravitational dropping force, centrifugal gravitational force and vibration.
The GW4000-1A also features Multi-Band 6 Atomic Timekeeping, enabling Self-Adjusting of time and date by automatically syncing the watch to any of the 6 regions’ atomic towers base on the wearer’s home city setting.
Tough Movement is an Auto-Hand location technology that automatically checks and adjusts hand positioning at fifty-five minutes after every hour. By employing an LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands are displaced by magnetic force or shock.
“Expansion of the G-Aviation collection makes perfect sense considering the popularity of the previous styles within this series,” said Shigenori Itoh, Chairman and CEO of Casio America. “The GW4000-1A brings together the absolute best of G-Shock; it features top of the line technology with sophisticated styling.”
Impeccably designed with toughness and technology as its primary attributes, the G-Aviation also incorporates other features such as Self-Charging Tough Solar Power, Shock Resistance, 200M Water Resistance, 29 City World Time + UTC, Daily Alarm, 1/100th Second Chronograph, and 12/24 hour dial.
The new G-Aviation GW4000-1A will be available for $350 in April 2012, at Tourneau and select Macy’s as well as discerning jewelers and fashion boutiques nationwide. For more information on watches for men please visit http://www.gshock.com.
G-SHOCK & THE HUNDREDS RELEASE SECOND LIMITED EDITION COLLABORATIVE TIMEPIECE
Los Angeles street fashion meets technology with the GWM5610TH-1
February 17, 2012 —Casio America, Inc. and its parent company Casio Computer, Ltd. are pleased to release the second collaborative timepiece with Los Angeles based street fashion brand, The Hundreds. The two-tone black and white GWM5610TH-1 is simplistic in design, yet packs a powerful punch, incorporating G-Shock’s rugged and tough technical elements
“On our second collaboration with Casio G-Shock, we wanted to involve the specific theme of travel and worldwide purpose. Since our last project, The Hundreds has continued to proliferate internationally and we were looking for a watch that could hold us down as we jet set around the globe. The Hundreds’ GWM5610TH-1 features world time for 48 cities, contained in a sleek, shock resistant, multipurpose timepiece. We are very excited to have collaborated with Casio G-Shock on a piece that makes sense for all parties involved, “ said Bobby Hundreds.
The Hundreds’ motto is ‘Drawing Lines,’ and what better to convey that message than the sharp contrast between black and white?
The GWM5610TH-1, features shock resistance, 200M water resistance, Multi-band 6 atomic timekeeping, tough solar power, full auto EL backlight, world time (29 time zones/48 cities + UTC), 4 daily alarms and 1 snooze, 1/100th second stopwatch, countdown timer, and 12/24 hour formats.
“After the success of our first collaboration with designers The Hundreds, G-Shock is pleased to partner with the brand again,” said Shigenori Itoh, Chairman and CEO of Casio America. “We share the same interest and lifestyle and we want to continue this type of ongoing relationship with like-minded brands such as The Hundreds.”
WatchTanaka provides us with a close look (set your resolution to 1080p and screen to full for best view).
The G-Shock X The Hundreds timepiece will be available March 2012 for $160 at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica locations. This timepiece will also be available at select Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Fashion Boutique’s, Tilly’s, and http://www.gshock.com. But, I have to warn you, if you want one, you better jump, because they’ll be sold out instantly and the price will go upwards of $300 on eBay fairly fast.
About The Hundreds
The Hundreds is the world’s first social merchandising company. Now in its 9th year, the global brand is a lifestyle project that houses both a clothing line, footwear line, online-magazine, print magazine, and its own retail store. Co-founded by Ben and Bobby Hundreds in 2003, The Hundreds incorporates a trademark attitude and personal perspective on street subculture, with an emphasis on people over product. For more information, visit http://www.thehundreds.com.
tags thehundreds x the hundreds, GWM5610TH-1, GW4000-1A, g-shock, g-aviation, sky cockpit