Another Red Bull X Casio Edifice collaboration is coming! It’s a limited edition (no indication from Casio of how many are being produced) which is to be released on September 23, 2011 and according to a few European sites will be distributed in Europe in October. There are actually two versions of this watch, otherwise identical except: one with Atomic receiver (EQW-A1000RB-1A), one without (EQS-A1000RB-1A)
The look: Distinctly a metal watch: brushed satin stainless, both case and oyster style band. Case size is 47mm wide and 14.3mm thick and weighs in at about five ounces. A well designed crown guard extrusion also provides some protection to the buttons. An unremarkable bezel in black encircles a chapter ring with world time (city) markings and an inner ring with large lumed hour markers, minute hash marks and some function indicators. The dial is suitably complicated and multi-layered (see the detail picture).
Casio describes the unique crown operation, “The new watches are equipped with an electronic crown switch and Casio’s unique “Smart Access” system, which simplifies the operation of multiple functions. The crown can be pushed and turned to switch between functions, to intuitively operate a wide array of functions including a 1/20-second stopwatch, timer, alarm and world time. The watch uses five motors to independently operate the hour, minute and second hands, which turn on the same axis, and the large disk indicator and date display at the 3 o’clock position. The independent drives ensure that each hand moves smoothly and without interference.” Notwithstanding, this model is (as usual from Casio) an excellent product, we especially like that it’s a limited edition and is therefore likely to be a good investment for collectors. The price (as announced for the “W” Japanese edition of 59,850 yen, or about $790 USD) as a quartz watch is a bit steep, but compared to similar products from other manufacturers and inclusive of some extra features feels reasonable. If it is released in the US, there is a good chance that the price will be more reasonable – as soon as we know, we’ll update this article.
This product celebrates the incredible recent continuing success of the Red Bull Formula One racing team. Along with their sponsors, teams, technology and persistence, Mark Webber and Sebastian Vettel have become super-stars – we congratulate them again.
Here’s a link to Red Bull featuring the photo shoot of the RB7 race car – kinda cool.
We’ve included some pictures of the other new Edifice EQW-A1000 watches just in case you are interested in an non-collaborative model with a slightly different look. The EQW-A1000B-1AJF (52,500 yen) has a rubber strap, the EQW-A1000DB-1AJF (57,750 yen) is the all stainless version and the EQW-A1000DC-1AJF (65,100 yen) is all black coated stainless (and aluminum). All three models are atomic and solar and are expected to be released in the Japanese domestic marketplace in August, 2011. At present, these watches are being made in Japan, which to some watch aficionados is a plus.
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UPDATE: October 2011 – Casio has added the EQWA1000DC-1A to their USA catalog and list the watch at $750. At this time, the item is not available in their on-line store -but don’t let that stop you. This model is available from several on-line sellers and I have seen it for as low as $545 including shipping. Google it.
Check out the video by watch-tanaka.com for a fantastic closeup real-life look at the EQW-A1000B-1AJF
Red Bull Team: Brief Profiles of Vettel and Webber
It was clear from an early stage that Sebastian Vettel would one day step into the shoes of his childhood idol, Michael Schumacher. At the age of ten, he was winning kart races and championships, and at twelve years old he was discovered by Red Bull, who guided him right through to Formula 1.
“Red Bull has supported me ever since I was a young lad”, says Vettel. “and that means a lot to me!” Much like his predecessor, the seven-times world champion Michael Schumacher, this young German is spurred on by the dream of becoming the fastest driver in the world. “The goal is as ever to win races and become world champion”, adds Vettel. “No one ever remembers the guy who came second.”
“The first time I saw him driving I knew he had something special”, says Helmut Marko, the boss of the Red Bull’s youth development programme.
Red Bull Racing’s Team Manager, Christian Horner, simply refers to him as the ‘complete’ F1 driver. In 2006, Seb was the youngest participant in an official F1 training programme and he became the youngest driver ever to have competed in a Grand Prix in 2007. The following year, he became the youngest driver ever to have attained pole position and just one day later he became the youngest ever winner.
The crowning glory to his success then came in 2010, when he won the World Championship, making him the youngest World Champion of all time.
One second. That is all that separated the best twelve cars on the starting grid at the European Grand Prix — an average of 0.08 seconds between each car. If you can’t get your head around these sorts of figures, then you certainly aren’t Formula 1 driver material. For the world’s best drivers, time seems to go by more slowly when they are in the cockpit. “It is better that way, otherwise things would be hectic at 320 km/h” explains Red Bull Racing star Mark Webber. “In one second at full throttle, we cover a pretty vast distance, which makes it easier for us to process every second of what is happening in our heads.”
The drivers are aided by the latest technology; for example, there are computers on the steering wheel that display improvements to a tenth of a second. This means the drivers are aware of how fast they are driving in comparison with the previous lap. However, the drivers can rely on more than just their equipment; they can sense whether or not they have improved at the wheel. The only watch that Webber looks at when he is not driving is his CASINO EDIFICE, which he has been wearing since the start of the 2009 season.
“I like watches that are functional”, explains Webber. “I want to put on a watch in the morning and not have to take it off until the evening — no matter what I do with my day. Time is important to me, and I always want it with me, whatever I’m doing.”
Images and text: edifice-watches.eu
Posted on Watchuseek, Philva gives us a look in the following video clip at the action that occurs when you push some of the buttons on the EQW-A1000RB.
MakotoStyleTV posted a video on YouTube in which the action on a EQW-A1000 is also shown in detail and gives us a good look at the many function readouts that occur in that mysterious “eyeball” and the sandwiched disk that don’t show up in the promotional pictures. Unfortunately, neither of these clips provide narration, but at least we get a good look at the marvelous features on these exciting new timepieces.
Here’s a dope new promo vid from Red Bull..
With their success comes the fame. The Red Bull racing team is one of the hottest stories in automotive sporting. This next video is a touching peak at the motivational high points of their short but storied history.